Model wearing chainmail and holding a sword from Gianni Lee's Sartorial Art Series

GIANNI LEE
STUDIO.

GIANNI LEE / BRAND MARKETING + WEB DESIGN / 2024

One Shopify home for the artist's work, commerce, and community.

01 / THE PROBLEM

THREE SITES became ONE STUDIO.

STATIC SITE

PORTFOLIO

Artwork and identity lived in a separate experience.

BLOG PLATFORM

STORIES

Updates and editorial content were disconnected from the work and shop.

SHOPIFY

COMMERCE

Products existed on a third platform without a clear path from discovery to purchase.

3 DISCONNECTED PLATFORMS
→
1 WORKING STUDIO
02 / FOUNDATION

ART, COMMERCE, and COMMUNITY.

01WORKS / ART ARCHIVEPRESENT
02ARTIST STATEMENT / CVCONTEXT
03COLLABORATIONS / STREET WORKRANGE
04GIFT SHOP / PRODUCT DROPSSELL
05BLOG / EMAIL / CONTACTCONNECT
03 / LIVE EXPERIENCE

THE INTERFACE STEPS BACK. THE ART SPEAKS.

Cropped Gianni Lee Studio desktop home page
DESKTOP / 16:9 SYSTEM CROPLIVE CAPTURE
Cropped Gianni Lee Studio mobile home page
MOBILE / 4:5 ART-DIRECTED CROPLIVE CAPTURE
04 / BUILD APPROACH

ADAPT THE THEME. keep THE ARTIST.

DESIGN

SHOPIFY THEME CUSTOMIZATION

An existing theme was modified to serve Gianni's content, visual identity, and sales needs. The build was completed without a ground-up coded theme.

CONTENT

STRUCTURE + WRITING

FIA+PROJECTS created the navigation and page structure, organized the content, and wrote the site copy across the artist, portfolio, collaboration, and commerce sections.

WEBSITE MOTION STUDY / 21:9PROJECT ASSET
05 / BRAND RANGE

FINE ART meets COLLABORATION.

Focused crop of the Gianni Lee works page
WORKS / FOCUSED ARCHIVE CROPSITE SYSTEM
Focused crop of the Gianni Lee collaborations page
COLLABS / FOCUSED LEVI'S CROPEDITORIAL SYSTEM
06 / MARKETING

THE SITE WAS THE START, NOT THE FINISH.

MONTH 01

FOUNDATION

Clarify the offer, organize the archive, and establish one destination for the studio.

MONTH 02-04

CAMPAIGNS

Develop content, email capture, product presentation, and launch rhythm.

MONTH 05-06

COACHING

Help the artist use the platform as a repeatable tool for sales and community.

07 / PRODUCT DEVELOPMENT

ARTWORK became WEARABLE FORM.

Art-directed crop of Gianni Lee fashion collaboration imagery
SARTORIAL DIRECTION / 4:5CLIENT ASSET
SARTORIAL ART SERIES

SALTING THE EARTH

FIA+PROJECTS helped develop a sartorial art initiative that translated existing artworks into wearable products. The verified shop series extends Salting the Earth into an archive-print shirt and dress.

STATUS / A related drop was reported by the project team as sold out in 30 minutes. Sales-record proof is still required before final publication.

08 / EVIDENCE

FROM INACTIVE CHANNEL to WORKING COMMERCE.

DOCUMENTED SALES$3.5K12-MONTH DASHBOARD VIEW
TOTAL ORDERS60SHOWN AS +186%
EMAIL SUBSCRIBERS307SHOWN AS +2,092.9%
Focused crop of Shopify sales and order results
SHOPIFY RESULTS / 16:9 DATA CROPPROJECT EVIDENCE
Focused crop of email subscriber growth
EMAIL GROWTH / 4:5PROJECT EVIDENCE
OUTCOME / 2024

ONE PLATFORM TO PRESENT, SELL, AND BUILD COMMUNITY.

The work turned a fragmented digital presence into a focused operating foundation for Gianni Lee Studio. The site now connects the artist's archive, collaborations, products, stories, and audience inside one system.